About
Built by a creator. Built for brands.
Total Studios was created by Karl Baldwin, the creator behind The Total Dad — a rapidly growing DIY, home and lifestyle media brand.
After years of building audiences, producing content and collaborating with major brands, Karl saw an opportunity: what if brands could access the same creative thinking that makes creator content perform?
Total Studios is the answer. A specialised content studio combining creator instincts with professional production to help brands win attention in the places that matter most.
What makes us different
We understand both sides of the screen.
Creator thinking
Attention, hooks, retention, trends and social behaviour.
Production expertise
Filming, lighting, editing and storytelling from years behind the camera.
Real-world experience
We've built audiences in the same categories we create for.
Brand thinking
Every piece of content has a purpose and an outcome.
Native social content
We don't resize TV ads. We make content that belongs there.
Performance focus
Beautiful is good. Effective is better.
The promise