Home & Outdoor
Furniture, gardens, decks, BBQs, entertaining, backyard living and everyday spaces.
DIY • Home • Outdoor • Cooking • Lifestyle
Content that gets watched. Shared. Remembered.
Total Studios is a lifestyle content studio creating scroll-stopping, high-performing content for home, DIY, outdoor, cooking and lifestyle brands. Backed by 15M+ monthly views through The Total Dad, we know what makes people stop, watch and take action.
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The starting point
MAKING LIFESTYLE BRANDS IMPOSSIBLE TO IGNORE
People don't go online looking for advertisements. They're looking for ideas, inspiration and things that make life easier.
We turn products into stories, projects and transformations designed to capture attention and drive action.
Brands we work with
WE LIVE AND BREATHE LIFESTYLE CONTENT
We focus where products can be demonstrated, transformed, experienced and brought to life.
DIY & PROJECTS
Tools, hardware, materials, projects, clever solutions.
TRAVEL & FAMILY
Getaways, road trips, adventure, packing and travel lifestyle.
FOOD & LIFESTYLE
Appliances, cookware, food, recipes, entertaining.
The approach
FROM ONE VIDEO TO A FULL CAMPAIGN.
WE MAKE IT HAPPEN.
01
Find the idea
Before we pick up a camera, we find the reason people should care. Hooks. Ideas. Angles. Stories.
02
Make it watchable
Transformations, demos, problem/solution, before & afters. The product becomes part of the story — not an interruption to it.
03
Make it look good
Creator-first doesn't mean amateur. Native-feeling storytelling with professional production.
04
Optimise for performance
We look at what earns attention, what holds it, what drives action — then improve the creative.
Creative principles
Attention first
If nobody stops, nothing else matters.
Show, don't tell
Show the product doing the thing.
Product as hero
Make people understand why they want it.
REAL TRANSFORMATIONS
Real hands, real homes, real projects.
Entertain + educate
Teach while entertaining. Inspire while demonstrating.
Build for the platform
Reels. TikTok. Shorts. Paid. Retail.
Proof
WE KNOW WHAT GETS PEOPLE WATCHING.
Total Studios isn't built on theory. It's built on years of creating, testing and learning through The Total Dad — a DIY, home and family brand generating millions of views.
Millions
of views generated
Years
creating in-category
Creator-led
thinking, brand-grade output
One shoot
many formats and assets